- - Taylor Swift’s ‘Opalite’ MV Makes History on First Day of LaunchRealityTeaSantanu DasFebruary 9, 2026 at 4:04 AM

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Photo Credit: Kevin Winter/TAS24/Getty Images for TAS Rights Management

Taylor Swift turned the first day of the “Opalite” rollout into a streaming flex. Apple Music summed it up as “A love story, a pet rock and record-breaking views”. The pop megastar debuted the clip on Apple Music, Spotify, and then on YouTube.

The music video also pulled her late-night promo circle into the story. Now the Taylor Swift Opalite MV has shattered recods acros the board.

Taylor Swift’s ‘Opalite’ MV becomes the most-viewed video in 24 hours on Apple and Spotify

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According to Instagram posts from Apple Music and Spotify, the “Opalite” video set first-day records. Both services highlighted record traffic in the first 24 hours. Apple Music said the Taylor Swift Opalite MV became its most-viewed music video in 24 hours. Spotify wrote it became the “most-streamed music video in a single day” in platform history. Even so, the social proof mattered too, with Apple Music showing 20.2K likes and 215 comments. Meanwhile, Spotify’s post showed 121.9K likes and 1.1K comments.

The video opens like a ’90s infomercial for an “Opalite” spray, with quick-cut product promises. Then it pivots to a lonely heroine and her pet rock obsession. Domhnall Gleeson plays a lonely guy with a pet cactus, and the spray pushes them together. The video keeps stacking familiar ’90s beats, including a visit to the mall and a dance contest. The celeb pop-ins include Cillian Murphy, Greta Lee, Jodie Turner-Smith, and Lewis Capaldi.

At the same time, the origin story ties back to “The Graham Norton Show”. Swift said the idea while she promoted “The Life of a Showgirl”. Then she sent Gleeson a script soon after his on-air joke. Next, she pulled the full couch lineup into the shoot, keeping it like a group project. Ultimately, the record chatter boosts her current era after “The Fate of Ophelia”.

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Source: “AOL Entertainment”